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The Good Stuff

The Rebrand.

What’s in a rebrand? I ask myself this very question all the time. I think it is essential for a company to stay fresh with it’s brand look and overall tone. But go to far or change to much and it could be departmental to the brand identity they worked so hard to achieve. A brand is not just splashes of color, a pretty font and an icon that ends of being the badge of the company. A brand is what people connect with. They see a message through the elements of the brand identity. This is what resonates with them. They see a lifestyle. A movement. They see the same values within their own life that see within that brand. A brand is powerful. It signifies the message to people without having to explain in a paragraph who they are and what they stand for. A powerful brand can be see...